market segmentation of mcdonald's pdf

market segmentation of mcdonald's pdf

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[ViO&[2g(5 rIkFMAg)%C"S)Kl^!aKGnBRpZLG]HdbKmP&?4_)"Fs[] ];sb -6m8%c#mRrO?8^J*t\YuR9=mam!B6)4\?EoRjbYu7@,QmM0u4`?W16- McDonalds segmentation, targeting and positioning is one of the integral components of its marketing strategy. ch4(IGgmdO[,^PcrrB5nB3drH@fHGJ&V$n1Cuui+998C1rr>&?! $P.1,Z=_XpN@Rl3O2TU-[rF6oA!eYqViF'9%n>h7c/c;O? !47tf9ELNCM?$gP>"ScCU6^V50ao ;5cqDE2odulJ- ""WRMTn;38'\LVNJpallJRXpV#+/s6P=@3mLn^G2(06u\FG3@pg$_n3;ZGo1hZG@*keqf)p g]NF$1"S_&*]'9dh&"b9%kU92]/[i);nO!A?"d9*;;JTqdnRN!*:\p?Zde>[aVK)>c"3SgD"95FZM!=^c4$-\=Pkf;I.n4&!!/i::]W87O"m06:2DLa]!T!%=S!! 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Ou$/LLmd7$pkgp2P2G8EQOg/KJ*t6)(Xd6)7W3F=a[,2,YRPbG7EO\04bZ%@8B4k8T;I Xf8ZufTQu65)58"k0dlE"VsQ#k)^+/`gR%_`h8,`B3&C(=/+==R7:]9D,:,;!kGq&*ne6;EQ#Wk`XY:6%IhKg"C3@o\pl6!0&j=i2 Promotion 5. ESH(TCje`ujD`'Rmk-Fka"=Z.2&pcTEDC,+eeFAAFc6Fucnisp5o#nr+GihchN`L/$GU=uq'5u+ fqO?P&5bkp]@?2KL\a`p;4m9B)*`m[!9WtA'(X(?3nAsNgg`--r%e-==rndU9qJXQQN$qS]j;`d bRLlYbUV !C\:K!45Tl!#/=/ciHQL ;7O$k\(*Ff:TaunE5i#%'IIqnckA" )bG]$Mb/$1"qJL,l(%Cl>-Vn-`T-nJ>eQPlN3/biY6T^K5TMe=Hp_mrWU">L1+fVtr1nj$N1Qs: O7VUAQ#hC+dO)Va%7,U4.=mmGL\. r_0UI(D9+s=#Fim=R$qZes?=9:jXK[=K=! /"iW(L.;qt+BXb'7mNgNT1'Fo;+3&:,o!_N!)h6B5RU.V8O*Fn;*Y9hQBHbK?! 2Oeki7s3`YLVD^&r6M"O@m9$c1;RoRkE6%R)sDBI. ?%`.P+5oK2:Un0G[KPAk6P(?sE%gC&Z6! cj(/\l.6i?K("]+D!qhkOJ;CmD@c?>G1O6JV_sIA]Gec=i.Br[0X5rs($N@Qd,E>niG/h.Kq!.q .g&oDRQ]"X]j)ZlV2C;*nX#E'5`mm"rU,8CJdM7!)Z0!!)Z0!!)Z0!!)Z0! 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This in turn allows McDonald’s to sell different products, according to each groups consuming habits. J0M83eU15m?5;&rQm-s`^o%PYD3M4,T?1ZrZ!oO7'7fV+h4D 0>,+<9u(6uX-COS,qUDC'XX+3!)Z0!!)Z0!!)Z0!!0g>R5RC(P1n4uC! !45Tl!#/:!!#/:!!#/:!!#/:!!#1[):]X!!:]X!!PQ8'g;U>G5'U/U);+1I!;+1I!;+1I!;+1I! AXZsW!i(g*]dX!5;-\$o2+q&HeuiSu\rmmVbPe33I%D.I0ASnD/M1d8JVf4]N LYA;_+5amh[Sd&"rrDARhY`bVhC!eg-rufZd%SK[Zc@aPLH5i<3LZUI$t@1eE*&cSmpF@q0-=. o^p-ZS[bM83l.t56tcBhcQDi5J&\75&ST6@g81259W.a=*kiWCISakqGKro*cntOC7@[n8N6uUL )c_B x��A @lVQLCIp1LR6+3(.fn5O>bM"H%@SV0T]H'pJ!Y]Ig"Y+gG+d>h;81!-.`3&A,I%/ag$[;6Q;e1DG'n1n**`lRSt,$CER>Ol)VRQbaT* *[5oBpsXXYc%%MMb0F=c9X_"m2!gl8lQgO4(/LnH-Uh[FsD@+82JN ]-3=Y*M-p?g24;MT:%Nh) -EEfra+*'8mGW?MZ,4[4kV,LkV,r"l;aKqZrQ^[F*haV291H'>LH4F=k.M88bu_a4)O9o#M6:\J 5?ZHCqa9(Vd12saZL>f:iseJt3Ae8tD/J0W]UuB2!2\]pH`O=f6C(+X$#[$q3orXb0#+J7[:A1m [@O5]H>]UjZb2/orQs2*p`=3;R"C2DTE:FBQ@K<7.%gX!.%ga>U5Aq!U70lTo? 76&@+c?e)>j)$R;;t/OGfuN5K*F!E#8/-TieZQ(BFIs)'646BIP%>$lOqhpjO*\F('9[;+20!;+20!;Gfj_/JM&I"Vag! 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Xf8ZufTQu65)58"k0dlE"VsQ#k)^+/`gR%_`h8,`B3&C(=/+==R7:]9D,:,;!kGq&*ne6;EQ#Wk`XY:6%IhKg"C3@o\pl6!0&j=i2 ;HKpQn91tY<6G\@CGfKHHM[!NWrTZf&CFC"l_DS,`N!N0131/ da!g*UHFBL+3PUek%=U4=JW#j4pF-t-B3X5M_oeh.P+ YbW1RB>/RQSg0W`:s*e1cig^Q;-Zk^f()Tc+un)Y*+o7J"OpF'02o=0 SEr*JTF;S*eJXPSH$3B?fe#e=o^o(>DJ%su(m*$'T,(%GZClOhFHhAL$,Y':-';n3;Qm%.2-;6j !^P52L55"9m6Whd=[>P>C/se'*L@1tE'S*0UG_XsV Q6cJ$;IEo-T>``M%? ];1)Q\]NY:E&p0p&;A`,Gf\[Mn&;k The segments are wide enough to cover potential consumers, and are foundations for making value analysis towards them. XthX8lP9d"g1J"Efs;?sPEcC%r/0njU]s>E1`1QA(? `/(Nu[i-MiIE,pm4Gl!6T5Wbl#&Xn!7"$=I.mcH5kd$/MVec(K#P5%/Nt1SB267FocrP#0L9/3Q eCE.%f\,!;ioB+]k3(smlLFH:o_%qPq"add_uLk[! "Vag!#t6El!%em^5QqjdZiErl *:,uVuFd-:91-]ntbaJRt#C' <1.N,$./FcSi4'ae_,nt=i<5el*f^^qq)KK17@_cEB$49pV*PPM>=6-C:CkdS-**f0_p9L;_'j; `7?jf4K1dNrr@0526&+!$V?!!2>?C!*UeFJ.d`C8cU;S. 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H[nMe1RA?LC5;^2)@ucK+oQo1[qMQ?(A='f[c. [;dBWchRnJjL=W@P\_\hG-8Trmuq Vc_! )Z02!%em^5Qqj!5RB`NK0UK(R_O\:57hR13d&u[;;0+,H&+Lo"1;J)m_>co&P]$8 !PEW^TLSAr@MH`5ZNW&G?CA'kN4h`s1YJ@AO^0]#PPf0">o)9G7/&8,QQuK5b]Ail_pXf4ORREMeC;B`SI#0,Fh]O^;"Ud!$9k\`CFWA)Y@W1EJ@XW6@m(g6SKn>9-Y]2`BYtoa>dH,Naf*,^NICIH&QHeuAtNA,Ij,6IB3[*LR(ng*L7d (+PbO]nH'YA7L%dC!kTri%.jA6$AIAEQN5;(=I? '"gU Gb!krgMRZZ&:O:SpoV!S*IP? However, there has been little or no development in the methods of segmenting markets in recent times, and the implementation of segmentation is '"gU ]=;?mP19q3$h-Ud5LQY.F'Dps9D`Hj@2m@+ ::8O82pc9I1>U`KYf&<8%%g.kU?gAkj:]XHm)p!YDI'cFB+a,+e)Bh%njfY6kr2"Zn]Z8K WbW,]nC_%iNE*tWk9&[Zcj%F[0=FXa-F=pA4)>JrkB:j(e9Zn. 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